What you see in the picture above is both the smallest billboard I’ve ever seen, and a damned good advertisement. The billboard is far too small to read by eye, so EA has installed a telescope so that people can take a look at the ad. This is the kind of unobtrusive advertising that I love. Who wants to see giant billboards for products they don’t care about? This keeps adverts tucked away nicely, and that way when you see them it’s that much more intimate.
Great Job EA. Hit the jump the check out what the telescope looked like, and a detail shot of the billboard.
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